Such priority numbers are primarily used by businesses to add credibility and trust to their brand and to give a professional appearance to advertisements. It is human psychology at work. Which one do you think you will call if you see a mobile number and a 1300 number advertised in two ads? 1300 numbers send out a message that the business is ready to take your enquiry. 1300 numbers use a routing function that ensures that the call is routed to another number if the primary number is busy or not answered. This way, a call never goes unanswered except in case all dedicated are busy.
1300 numbers work across whole of Australia and charge the caller a low rate. No matter where a caller is calling from in Australia, the call is routed to an appropriate place in a given area. For example, businesses may ask the telephone company to route calls made from Sydney to their Sydney number. Likewise, calls made from Melbourne may be routed to a Melbourne number and calls made from anywhere else to Brisbane. In all cases, the caller pays the normal local charge.
13 numbers also fall in the same category of priority numbers. The difference is only in the length of the number and the fee charged to the owner of the shorter number. The recipient is not charged for calls made to a 13 number from the same local call area.
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